• Philipp K. Helfried

200,000 Data Points to Kickstart Singapore’s First AI-powered Dark Kitchen

Singapore-based technology-driven F&B company Ebb & Flow Group and award-winning AI company SQREEM Technologies launches country’s first F&B brand that is powered by AI and analytics.

SINGAPORE, 24 February 2020 - Indomie, Bulgogi Beef and Curry Cauliflower Wraps, these are some of the latest unique food choices that Singapore’s office workers in the central business district can enjoy this February with the launch of Wrap Bstrd, Singapore’s first F&B brand and dark kitchen driven by Artificial Intelligence and analytics.

A partnership between leading technology-driven food & beverage company Ebb & Flow Group and AI solutions company, SQREEM, Wrap Bstrd combines SQREEM’s world-leading advanced behavioural data capabilities and pattern analysis with the combined expertise of the analysts, chefs, creatives and branding experts within Ebb & Flow Group’s Dark Kitchen Lab, creating both an exciting concept and delicious recipes sure to excite the palate.

Based on SQREEM’s evaluation of over 200,000 individual data points to map behaviours and trends of distinct consumer groups in Singapore, the concept development team from Ebb & Flow Group’s Dark Kitchen Lab was able to analyse customer journeys, predict demand, and map behavioural intent to purchase. Studying flavours, ingredients, consumer preferences and trends, they were able to pinpoint the meals that office workers in the CBD wanted.

The team found that target customers like flavours from local comfort food such as hawker dishes and that they care about health trends. Customers also prefer to consume their food in a convenient, fuss-free manner. Arising from these insights - Wrap Bstrd was born - an exclusively delivery-only menu which is readily available to hungry customers while reducing costs - providing excellent value and delicious food that is delivered quickly.

“Wrap Bstrd is the first brand to come out of our Dark Kitchen Lab,” Philipp K. Helfried, Chief Investment Officer, Ebb & Flow Group, said, “Consumer behaviour and preferences are changing rapidly and this is the driving force behind our need to use technology and digital products in the F&B industry. Our Dark Kitchen Lab is unique in that it consists of analysts, chefs, creatives and branding experts that look at data points and develop concepts, giving Ebb & Flow Group a unique position in the market.”

“Wrap Bstrd is the first brand to come out of our Dark Kitchen Lab.”

Ian Chapman-Banks, CEO of SQREEM Technologies added, “We are excited to bring SQREEM’s advanced capabilities to the dynamic and fast-moving food & beverage sector to identify and understand consumers’ food and dining preferences. This enables us to create highly customised and on-demand concepts targeted at consumers who want them.”

How to get your hands on some

Wrap Bstrd is available on Deliveroo and GrabFood with prices starting from $8.80. It will be available from 12 to 3pm on weekdays in the central business district, with a progressive roll-out to more locations soon.

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About Ebb & Flow Group

Ebb & Flow Group is a technology-driven food and beverage company that manages, develops and invests in a wide range of businesses along the AgriFood value-chain in Southeast Asia. It's our mission to bring consumers the world’s most innovative food and agricultural solutions in an inspiring, original and sustainable manner.


SQREEM is the world's largest "behavioural pattern data aggregator" that collects, analyses, and creates a database of open data on the Internet using its own AI technology. Based on this technology, we provide data analysis services to more than 100 companies and government agencies across various industries.

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